There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser.“
“A flower does not think of competing to the flower next to it. It just blooms.”

How I connected the simplicity of yoga practice with the WOW factor and how to keep it simple logo design and engaging at the same time?

When it comes to design, the goal is always to get the best result to satisfy the client, and WOW is one of them. Simple logo design is the key when it’s come to represent the brand through all media. Under the whole process, we need to take all factors - the company, brand and how the logo will be distributed.
I love yoga and have been practicing for a couple of years, and I had many concepts in my mind through all these years. I learnt a lot from different yoga teachers, and all of them have one goal: to cultivate discernment, awareness, self-regulation and higher consciousness in the individual.

I connected simple shapes and vibrant colors to get a nice shape of a lotus flower in an opening movement in this concept. It's like practicing yoga - the body is going through the journey of surrounding to the practice. The logo can be used on various media, from DTP printing, digital or online, without changing the logo's message and shape.

Below are examples of the logo used on different backgrounds. As you can see, it shows the essential message, and the branding is still visible.

Graphic design examples: